5 Reasons Why Blogging is the New Internet
by: Kerry Beck

Blogging is a concept that started in the late 90s. It is used as a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on that page. What started as a single-sentence commentary evolves into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple.
The simplest way to get your piece on the net is through blogging. No skills are necessary an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper to write down your ideas, experiences, new products. The truth behind your articles comes out and entices your reader to try your product. If you have a computer and an internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic.
In this day and age where advertising saturates our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free.
Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially for businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility.
As you get more and more into writing your experiences on a particular product, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it. As a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market.
Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

-By using your e-mail.
Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription.
An easy way to get your readers' e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers.
Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network
A network of blogs is a collection of blog sites that share the same industry or interest. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS
RSS is the fastest growing technology on the internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

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(c) Kerry Beck

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Kerry Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business right now.

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