How Can You Start Your
Own Business Blog?

(Business Blogging Part 2)
by: Kerry Beck

If you are already convinced with the potentials of business blogs for marketing and increasing targeted sales, you are now ready to start blogging. But first,
you have to be in tune with your company’s business objectives. Check to determine if blogging will really help you achieve your goal.

Several blogs are dedicated to teaching people the do’s and don’ts of blogging, READ them! Be sure to include these instructional in your reading materials. After reading the consumer-based information you will gain a wider understanding of a business blog. Setup several test blogs right away. If your initial try out with blogs worked well, you can now start setting up your business blogs.


1.Study blog design
Blog hosting services provide pre-designed templates. But if you opt for a paid blog service, you can ask your artist to design and layout your blog site to match the company’s identity and needs.

2. Choose a topic
Its good to have a line-up of topics you want on your blogs. Be sure they are in harmony with your business objectives. This would be a test of your flexibility and open-mindedness since results may be going against the set objectives.

3. Remember the following safety measures in blogging
-Legal issues are sometimes involved in blogging; it is safer to include disclaimers and limitations of liabilities.
-Corporate communication and legal department are responsible in educating the senior management on how blogs might affect business.
-Create blogging policies. Set limits on who gets to blog and what information is allowed to be made public.
-Avoid outright marketing blog or you will shy away your readers.
-Make content updated, relevant and fresh.
-Reinforce the company’s core values.
-Encourage employees to use it.

4. Start blogging... complete 20 posts before going to marketing.

5. Begin marketing.

6. Regularly monitor the coming and goings of readers and get updates. Then, measure your results.

7. Adjust if needed. You can always play with your designs in the blog site as long as it continues to match the company’s identity.

8. Strive to be consistent with your topic all the time.

9. Try to have unrelated topics with general and broad appeal.

10. Schedule updates regularly. Monday, Wednesday and Thursday would be best to update blogs.

Once you have done all these things, you can now ultimately enjoy the benefits of business blogging.

(c) Kerry Beck

If you want to reprint this article, you may do so as long as you include the following bio with the reprint.

Kerry Beck teaches 7 simple repeatable steps to starting a Christian Home Based Business. For a free CD explaining those steps, visit Start Home Business right now.

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